Friday, July 20, 2012

Lunacium Speed: Gear For Gearheads

The clothing line is closer to reality in spite of major set backs in finances and sourcing. To help things move forward I will be using Printfection initially and then hopefully move to production and distribution via better priced source. Printfection's prices are higher than I would want the shirts to sell for but it lets me maintain my commitment to quality and durable t shirt blanks. Gildan Ultra and American Apparel shirt blanks with direct to garment printing along with access to their entire color pallet. This will help me maintain the integrity of the Lunacium brand, collect some market research (ie what shirt designs sell and on what colors and what blanks) and get the clothing out there sooner.

The account is setup as is the store and the products are entered but the store front hasn't been styled yet. I'm hoping to get to that this weekend through next week. After that I will start pushing the brand out via online marketing options, car show/event attendance, and of course word of mouth.

-Jake