Americana Redux and Redesign

Awhile back I was contacted by a woman and her husband who were interested in developing a patriotic line of shirts, hats, hoodies, bumper stickers, etc. The concept was based around the name of the line "Got Freedom" but they wanted to avoid the traditional patriotic themes or at least present them in a less obtrusive way. A lot of the time patriotic gear is only worn on holidays like the 4th of July or Veteren's Day, my client wanted their clothing to be designed in a way that the customer might wear it any day of the year and wear it proudly.

Initially I started with the shirts and hoodies. Here are some mockups of the designs on a sample shirt or hoodie.

After the shirts were done I moved onto some hat designs, here are a few:

Following the hats I moved on to the other products in the catalog like bumper stickers and some view through truck/SUV window decals. Those designs are very similar to the ones show here so I won't add of them.

This has been a fun project to work on because of the illustrative nature of the project. Allows a bit more creative freedom I think where a layout doesn't provide quite the same level of freedom, to create a working and appropriate layout anyway!

-Jake